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प्यार क्या हैं?? Ft.The Biotech

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Love is not a mystical force but a brain‑driven biochemical process. In fact, “love happens less in the heart and more in the brain,” where specialized circuits and hormones create the sensations of attraction, bonding, and devotion. Falling in love floods our mesolimbic reward pathway – especially the ventral tegmental area (VTA) and nucleus accumbens – with dopamine, giving a surge of pleasure and craving for the beloved. At the same time, oxytocin and vasopressin, neuropeptides made in the hypothalamus, tune the emotional salience of social cues and cement attachment. For example, oxytocin receptors in the VTA/accumbens amplify dopamine’s reward signal, so that partner-related stimuli become intensely rewarding. These chemical interactions (“your brain on love”) set off cellular signaling cascades: G-protein coupled dopamine and oxytocin receptors trigger second messengers (cAMP, Ca²⁺, etc.) that strengthen specific synapses. In effect, your brain “writes” the loved one into memory ...